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Growth Operations - Binance Square
Binance
Sales & Business Development, Operations
Asia
Posted 6+ months ago
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money. Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Responsbilities
- Develop, execute, and optimize content and creator growth initiatives to drive user acquisition, engagement, and retention.
- Manage content programming, including setup, targeting, budgeting, execution, A/B testing, and performance tracking to ensure timely delivery and maximize ROI.
- Monitor and analyze key growth metrics, including user engagement, activation, and retention, using data-driven insights to identify opportunities and optimize performance.
- Analyze product usage data, campaign performance metrics, market trends, and competitive insights to generate actionable recommendations for growth strategies, product improvements, and partnership opportunities.
- Plan, coordinate, and launch integrated growth initiatives and campaigns in partnership with cross-functional teams to accelerate scalable user and content growth.
Requirements
- 3-5 years of experience in operations, marketing, or growth, preferably within the crypto or blockchain industry.
- Startup mentality with a hands-on approach to tasks.
- Excellent data skills with the ability to quickly track and analyze growth.
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
- Analytical mindset with the ability to interpret data and translate insights into effective strategies.
- Self-motivated, goal-oriented, and able to work independently while collaborating effectively with remote global teams.
- Up-to-date knowledge of industry trends, creator economy and best practices in crypto and digital marketing.
This is a full-time remote position.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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