Responsibilities:
Primary: KOL Management Proactively reach out to KOLs (Key Opinion Leaders/Influencers/YouTubers) to expand our affiliate network. Handle negotiations, onboarding processes, and any necessary paperwork to ensure smooth integration of new affiliates. Maintain consistent and effective communication with affiliates to build strong relationships. Analyze affiliate performance data and provide actionable recommendations to enhance their effectiveness. Develop and implement promotional campaigns with a strong focus on maximizing ROI. Build reports using internal data to track and optimize the overall performance of the affiliate channel. Continuously monitor industry trends, competitor activities, and emerging KOLs to stay ahead in the market. Secondary : SEO/ASO Act as primary POC on the regional team to identify and act on backlink building, content strategy, messaging, and partnership opportunities. Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to our website. Interact with external vendors to build backlinks to our website and implement our link building strategy. Keep track of Binance’s backlink profile to maintain healthy links. Research and understand the crypto ecosystem, find new link opportunities by using the latest search techniques and conducting competitor backlink analysis. Optimize on-page elements, including meta tags, headers, URLs, and content, to improve search engine visibility. Develop and execute ASO strategies and competitor analysis to improve app store rankings and increase downloads for our mobile applications. Collaborate with the content, design, and global SEO teams to ensure SEO and ASO best practices are implemented across all digital assets.