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Brand Reputation Analyst
Binance
IT
Lisbon, Portugal
Posted on Mar 5, 2025
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Key Responsibilities:
- Monitor and analyze online conversations, media coverage, and search visibility to identify reputation risks and SEO opportunities that impact brand rankings, organic traffic, and search share of voice.
- Develop integrated digital PR strategies that generate high-authority backlinks through strategic media outreach, thought leadership content, and journalist relationship building to improve domain authority and search rankings.
- Execute link-building campaigns through reputation management by securing brand mentions, expert commentary placements, and earned media coverage that drives both positive sentiment and valuable SEO backlinks.
- Collaborate with SEO and PR teams to create content strategies that boost brand search visibility, increase branded keyword rankings, and expand organic traffic through reputation-driven digital PR initiatives.
- Conduct competitive analysis to benchmark Binance's search share of voice, backlink profile, and brand mention quality against industry peers, identifying opportunities to capture competitor traffic and improve search dominance.
- Manage crisis communications with SEO impact in mind, implementing strategies that suppress negative search results, promote positive brand content, and maintain organic traffic during reputation challenges.
- Track and report on reputation metrics that directly correlate with SEO performance, including branded search volume, backlink acquisition, domain authority growth, and organic traffic attribution from PR efforts.
Requirements:
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Proven experience in brand reputation management, SEO, public relations, or a similar role, preferably in the cryptocurrency or fintech industry.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Excellent communication and interpersonal skills.
- Ability to work under pressure and manage multiple tasks simultaneously.
- Proactive and strategic thinker with a keen eye for detail.
- Familiarity with reputation management tools and social media monitoring platforms.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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