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Senior Product Manager, Paid Ads
OKX
Product
Singapore
Posted on Nov 6, 2024
Who We Are
At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.
We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.
About The Opportunity
We are seeking a Senior Product Manager to drive the strategy and development of our Paid Ads Platform, enabling performance marketing teams to implement data-driven, ROI-focused campaigns. In this role, you will assess current processes, identify pain points, and create a high-impact paid ads strategy. You'll manage the entire product lifecycle, from requirements gathering and roadmap planning to platform delivery, with a focus on campaign management, ROI analysis, creative optimization, and A/B testing.
What You'll Be Doing:
- Strategic Roadmap & Analysis: Evaluate the current paid ads system, identify key gaps, and create a data-driven paid ads strategy.
- Product Development: Drive end-to-end development, ensuring platform capabilities meet performance marketing needs.
- Campaign & Channel Optimization: Build tools for efficient ad distribution, campaign management, and optimization.
- Data & Analytics: Develop dashboards for ROI tracking, A/B testing, and data analysis to support data-driven campaign adjustments.
- Creative Optimization: Establish systems for creative management, tracking, and performance testing.
- Cross-functional Collaboration: Partner with marketing, content, SEM, and analytics teams to align on product goals and functionality.
- Industry Awareness: Stay informed of trends and best practices in paid ads and digital marketing.
What We Look For In You:
- 5+ years in product management, ideally with experience in paid ads, digital marketing, or ad tech.
- Expertise in data analysis, A/B testing, and campaign performance metrics.
- Strong familiarity with digital marketing tools (Google Ads, Facebook Ads, LinkedIn) and campaign monetization.
- Proven knowledge of paid ads and digital marketing across social media, SEM, and programmatic channels.
- Excellent project management skills, with an ability to prioritize effectively and thrive in a fast-paced environment.
- Strong communication skills and proven ability to work cross-functionally.
Nice to Have:
- Interest in the crypto or Web3 industry.
- Experience in ad tech, martech, or building tools for performance marketing teams.
- Chinese language proficiency for collaboration with Chinese-speaking engineers is a nice to have.