The VIP Service Leader is responsible for driving a world-class service experience for high-value VIP users across key global markets (e.g., UAE, US, TR, MENA, EU, APAC). This role oversees a team of seasoned VIP Customer Service Agents, called as, Assistance Relationship Manager (ARM), who operate as service partners to Relationship Managers (RMs) and Market Leaders.
The position requires strong leadership, stakeholder management, and deep understanding of priority client servicing within financial institutions, private banking, or top-tier crypto exchanges. The leader ensures seamless end-to-end VIP support, fast issue resolution, and a personalized experience that strengthens client loyalty and business growth.
This role reports to the VP, Global Business Services Department, and collaborates daily with Managing Directors, Regional Market Directors, and the RM Lead Team.
VIP Experience & Service Excellence
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Oversee and uplift the overall VIP service framework, ensuring priority handling, personalised experience, and strict adherence to service-level standards.
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Drive a concierge-style support model similar to private banking/priority banking standards.
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Ensure VIP cases are resolved swiftly with minimal friction and high first-touch resolution.
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Lead proactive service initiatives (health checks, account reviews, high-risk user monitoring, migration support, etc.
Team Leadership & Capability Building
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Lead, coach, and develop a team of experienced VIP Customer Service Agents across multiple regions and time zones.
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Establish a high-performance culture focusing on ownership, urgency, customer centricity, and market sensitivity.
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Strengthen team capabilities in complex issue handling (compliance, risk escalations, liquidity, funding, trading support).
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Build a pipeline of future leaders by enabling cross-market exposure and advanced training.
Stakeholder Management & Cross-Functional Alignment
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Partner closely with Market Managing Directors, Regional Directors, and the Relationship Manager Lead team to deliver consistent VIP satisfaction.
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Collaborate with Product, Risk, Compliance, Payment, Web3/Trading Ops, and Marketing teams to ensure customer insights translate into product/service improvements.
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Act as the “voice of the VIP user” to influence product roadmap and operational strategy.
Operational Management & Governance
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Own the end-to-end operational performance of the VIP service line including SLAs, CSAT, quality, TAT, escalation speed, and issue recurrence.
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Manage escalations for high-value cases with sound judgment and risk awareness.
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Understand the regulatory expectations across regions (MASAK, DFSA, FinCEN, ADGM, etc., where applicable).
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Strengthen process governance, documentation, SOPs, and compliance adherence.
Data-Driven Insights & Continuous Improvement
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Use data to track VIP service performance, identify friction points, and drive process optimization.
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Produce weekly/monthly executive reporting with clear insights, trends, and recommendations.
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Lead root-cause analysis for recurring VIP issues, partnering with Product/Risk teams to drive permanent fixes.